"Success can begin at an early age. Greetings! You have made it to a place in which reading is important. In fact, it is a necessity in order to survive in today's world. Reading plays an important role in obtaining a good, solid education, and with it, anyone can achieve success. As a result, Assignment R.E.A.D.™ Reading is Essential for Aptitude Development™ was created in 1998 to help promote the importance of reading to your young kids as well as to encourage parents to help in their kid's reading habits. Today's younger generation is overwhelmed with many alternatives to reading. Their attention is now focused on television, video games and the internet for entertainment. As a result, for some kids, reading a book has become a challenge.
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